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Great Article on The State of Publishing Industry

... The publishing industry and it is a business first and foremost...
G
reat article in Forbes about the current state of publishing and the digital revolution by David Vinjamuri.
Must read article that covers the state of publishing and does so with precision.
Some added thoughts.
Brad Thor thinks if you’re good enough, you’ll find an agent and a publisher. He fails to take into consideration the “luck” factor, as well as the benefits of self-publishing for niche markets or mid-list type authors. His mindset is NYT bestseller list and it shows.
As Vinjamuri writes, “most new authors who make it through the arduous process of finding both an agent and a publisher are surprised to learn that it is the author who is responsible for marketing and promoting his or her own work.”
Until, and if, you break out, you’re on your own. So why go with a traditional publisher?
He’s correct when he says the amazon rating system has become useless. It’s impossible to trust them. There are too many faked reviews. People who give five star ratings when they never read the book or only do so to curry favours. There are also the vindictive reviews meant to sabotage the competition.
Read the article here.
Posted 2012/08/16 at 12h19ET in Publishing.

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